Job Description
We are a global logistics company looking for a Marketing and Communications Manager for the West Africa zone including the countries of Benin, Burkina Faso, Cape Verde, Cote d’Ivoire, Ghana, Guinea, Guinea-Bissau, Liberia, Mali, Niger, Nigeria, Senegal, Sierra Leone, The Gambia, Togo
Depending on experience, the salary range (full package) is between 6, 000 000 and 10, 000 000 NGN.
Overall Responsibility
Provide marketing, PR, communications, sponsorship and branding support to countries, including ensuring all materials are brand-compliant and that campaigns are rolled out effectively
Benin, Burkina Faso, Cape Verde, Cote d’Ivoire, Ghana, Guinea, Guinea-Bissau, Liberia, Mali, Niger, Nigeria, Senegal, Sierra Leone, The Gambia, Togo
Public Relations
- Manage the PR planning process for each country i.e. identify their monthly story and opportunities and ensure implementation
- Manage the distribution of ‘central’ stories provided by the SSA office to ensure they are distributed in the various countries
- Keep an updated list of stories from the zone, available whenever requested
- Manage the zone media list, ensuring it is updated and correct
- Provide guidance for all PR activities i.e. assist in putting together a press release, a strategy around an event/story, briefing photographers
- Identify and institute PR training – both internal (message houses, tips) and external
- Manage local PR agency (if relevant) including strategy, implementation and reporting
- Ensure coverage is reported each month by each country – i.e. # of clippings, scans and information, and meets the deadline provided
Advertising
- Manage any advertising opportunities for the zone – i.e. any opportunities sent to them and then, if worthwhile, escalated to SSA Office
- Manage any requests for adaptations and local artwork, to be escalated and briefed to SSA Office
- Ensure successful implementation of all campaigns (i.e. ExpressEasy, TradeLane) within markets
- Ensure adequate levels of giveaways and marcomms materials are available in countries and, if not available, assist in acquiring or requesting these
- Work with other units (Pricing, Sales) to ensure successful implementation of all campaigns and opportunities